Advertising and anthropology: ethnographic practice and cultural perspectives

"Malefyt and Morais' book Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives is an excellent behind-the-scenes manual for students and young professionals looking to break into the advertising business... those who aspire to break into the business would be wise...

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Main Author: Malefyt, Timothy de Waal.
Other Authors: Morais, Robert J.
Format: Book
Language: English
Published: London ; New York : Berg Publishers, 2012.
Edition: English edition.