Advertising and anthropology: ethnographic practice and cultural perspectives
"Malefyt and Morais' book Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives is an excellent behind-the-scenes manual for students and young professionals looking to break into the advertising business... those who aspire to break into the business would be wise...
|Main Author:||Malefyt, Timothy de Waal.|
|Other Authors:||Morais, Robert J.|
London ; New York :