Artful making: what managers need to know about how artists work
"Artful Making offers a new approach for innovating by iteration. Rob Austin and Lee Devin introduce a collaborative model for strategy formation, product development, and other creative business activities that resembles rehearsal far more than it resembles conventional business process."...
|Main Author:||Austin, Robert D. (Robert Daniel), 1962-|
|Other Authors:||Devin, Lee, 1938-|
Upper Saddle River, NJ :
Financial Times/Prentice Hall,
Financial Times Prentice Hall books.