Artful making: what managers need to know about how artists work

"Artful Making offers a new approach for innovating by iteration. Rob Austin and Lee Devin introduce a collaborative model for strategy formation, product development, and other creative business activities that resembles rehearsal far more than it resembles conventional business process."...

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Main Author: Austin, Robert D. (Robert Daniel), 1962-
Other Authors: Devin, Lee, 1938-
Format: Book
Language: English
Published: Upper Saddle River, NJ : Financial Times/Prentice Hall, 2003.
Series: Financial Times Prentice Hall books.